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Brand site · Agency · 2024

Digital Minds Spa.

A fast, clean WordPress build for a digital agency — custom theme, integrated booking, and a performance profile that beats most static sites.

Digital Minds Spa website
The challenge

A template site that looked like everyone else's, with a plugin stack that made every page load a negotiation.

The client came in on a stock WordPress theme layered with a page builder, a form builder, a slider plugin, and two analytics suites. Every page shipped a megabyte of JavaScript before the first paragraph rendered.

Approach
01

Custom theme, no page builder

Hand-written template files with ACF flexible content for editorial freedom without Elementor-sized bundles.

02

Structured booking

Booking embed hardened against layout shift. Form submissions mirrored to the CRM via webhook.

03

Performance profile

Critical CSS inlined, images in WebP, fonts preloaded and subsetted. Lighthouse performance 98 on mobile.

04

Editor experience

Content team can rearrange sections, swap copy, add case entries — with zero risk of breaking the front-end layout.

Outcome
Lighthouse performance
98 / 100
Page weight (home)
<200 KB
Plugin count
Cut by 70%